Privacy Policy

Admission Focus, LLC.

Last Updated: April 24, 2026

Your privacy matters to us. This Privacy Policy explains what information Admission Focus, LLC. ("Admission Focus," "we," "us," or "our") collects about you, how we use it, and the choices you have. It applies when you use our website, applications, and related services (collectively, the "Service").

We've written this in plain language where we can. If anything is unclear, please contact us.

1. Scope

This Privacy Policy applies to information we collect:

Through our website and web application;
When you create an account or submit information;
When you upload content such as resumes or Statements of Purpose ("SOPs");
When you opt in to be contacted by educational institutions;
When you interact with us or our support team.

This Privacy Policy is incorporated into our Terms of Service.

2. Information We Collect

We collect information we need to provide our services.

A. Information You Provide

You may provide:

Name and email address
Academic background (e.g., GPA, test status, experience)
Target programs and intended degree level
Application timeline
Career goals and funding plans
Uploaded documents (SOPs, essays, resumes)
Communication preferences

Providing some of this is optional, but certain features may not work without it.

B. Automatically Collected Information

When you use our Service, we may collect:

IP address
Device type and browser
Pages visited and interaction data
Cookies and similar technologies

This helps us improve security, performance, and user experience.

3. How We Use Your Information

We use information to:

Provide application diagnostics and feedback
Generate AI-assisted insights and drafts
Operate and secure the platform
Respond to support requests
Improve and develop features, including using anonymized data to enhance our platform and inform aggregated insights
Connect you with educational institutions if you opt in to be contacted
Comply with legal obligations

We do not use your data for third-party advertising.

4. SOP and Essay Privacy

Your essays are personal, and we treat them that way.

Your SOPs and drafts are used only to generate your feedback and output.
We do not share your essay text with anyone outside of service providers we use to run the platform (such as hosting and AI providers).
Those providers can only use your data to provide their service to us, not for their own purposes.

If you choose to include sensitive personal information in your essays or intake answers (for example, race, ethnicity, religion, sexual orientation, health, or immigration status), you consent to our processing of that information for the purpose of generating your draft and providing the Service. You can omit any such information at any time.

5. AI Processing and Service Providers

We use third-party service providers, including AI providers, hosting services, analytics tools, and payment processors to operate our Service.

These providers:

Process information only on our behalf
Are contractually restricted from using your data for their own marketing
May retain limited data temporarily for security or abuse-prevention purposes

We do not use your content to train third-party AI models.

AI-Assisted Features

We use AI to analyze your profile and help generate your draft statements. The AI supports your writing; it does not make decisions about you. Admission decisions are made by the schools you apply to, not by us or our tools. You can contact us at any time to ask about AI-generated feedback or request a human review.

6. How We Share Information

We only share information in limited situations:

A. Service Providers

Companies that help operate our Service (hosting, analytics, AI processing, payment processing).

B. Legal or Business Transfers

If required by law, or in connection with a merger, acquisition, restructuring, or similar transaction. If our business transfers to a new owner, your information will continue to be protected under this policy (or one with equivalent protections).

C. Aggregated or Deidentified Information

We may use and share data that cannot reasonably identify you.

D. Educational Institutions (with your explicit consent)

If you opt in, we may share limited profile information with educational institutions so they can reach out to you about programs aligned with your goals. This sharing may include:

Your email address
Degree level, target programs, and intended application term
Career path category (such as academic research or professional development)
Application progress (whether you have completed certain steps)

We never share your SOP text, drafts, resume content, or intake answers about personal motivation as part of this opt-in.

You can withdraw this consent at any time through your account settings or by emailing us.

7. How Long We Keep Your Data

We keep your data only as long as we need to. In practice:

Your SOPs, drafts, resumes, and intake answers: kept while your account is active. Deleted within 30 days of account deletion.
Account information (name, email): kept while your account is active. Deleted within 30 days of account deletion, except where we need records for tax or legal reasons (typically up to 7 years).
Payment records: kept for up to 7 years for tax and accounting compliance.
Usage logs and technical data: kept for up to 24 months, then deleted or anonymized.
Anonymized content for product improvement: after the periods above, we may keep a copy of your content (SOPs, intake answers) with all personal identifiers removed, and use it to improve our service and develop platform-level insights. This anonymized data cannot reasonably be linked back to you.

If you delete your account, your personal identifiers (name, email, account info) are removed from our systems within 30 days. The anonymized version of your content, if retained, cannot be re-linked to you and may continue to be used to improve our service.

You can delete your account at any time through your account settings, or by emailing legal@admissionfocus.com.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect your information.

No online service can guarantee complete security. If something goes wrong, we'll respond quickly and notify you as required by law.

9. International Users and Transfers

Admission Focus is based in the United States, and our servers are primarily located in the U.S. If you use our Service from outside the U.S., your information will be transferred to and processed in the U.S.

For users in the European Economic Area (EEA) and the United Kingdom: we rely on the EU-US Data Privacy Framework and Standard Contractual Clauses (SCCs) to provide appropriate safeguards for these transfers. You can request a copy of the relevant safeguards by emailing us.

10. Cookies and Analytics

We use cookies and similar technologies for authentication, security, analytics, and (if enabled) advertising measurement.

You can control cookies through your browser settings.

11. Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect information from children under 13.

12. Legal Basis for Processing (EEA and UK)

If you're in the European Economic Area (EEA) or the United Kingdom, we process your information under one or more of these legal bases under the GDPR:

Contract: to provide the services you've requested (such as generating your SOP).
Consent: when you've given permission for specific uses (like marketing emails).
Legitimate interests: to keep the platform secure, prevent fraud, and improve the service.
Legal obligation: when the law requires it (for example, tax records).

You can ask us about the specific legal basis we rely on for any particular use by emailing us.

13. California & Other U.S. States Notice at Collection

For residents of California and certain other U.S. states, this section provides additional required disclosure.

In the past 12 months, we may have collected these categories of personal information:

Identifiers (name, email, IP address)
Account information
Education and academic information
Uploaded documents (SOPs, resumes)
Internet activity data
General location information

We collect this from:

You directly
Automatic technologies (like cookies)
Service providers

We use personal information to:

Provide our services
Improve and secure the platform
Comply with legal obligations

We do not sell your personal information for advertising or other commercial purposes.

If you opt in to be contacted by educational institutions, our sharing of your contact and profile information with those institutions may be considered a "sale" or "sharing" under certain U.S. state laws because it involves valuable consideration. This sharing happens only with your explicit consent and only with educational institutions, never for advertising. You can withdraw your opt-in at any time.

14. Your Privacy Rights

Depending on where you live, you may have the following rights:

For everyone

Access: ask what information we have about you.
Correction: ask us to fix inaccurate information.
Deletion: ask us to delete your information.

For EEA and UK users (under GDPR)

Data portability: request a machine-readable copy of your data.
Restriction: ask us to limit how we use your data.
Objection: object to specific uses (like direct marketing).
Withdraw consent: at any time, for processing based on consent.
Automated decisions: right not to be subject to automated decision-making with legal or significant effects (see Section 5 for our AI disclosure).
Right to lodge a complaint: you can complain to your local data protection authority if you believe we have violated your rights under the GDPR.

For California and other U.S. state residents

Opt out of the "sale" or "sharing" of personal information (though we don't sell or share it).
Appeal a denied request, where applicable.
Not be discriminated against for exercising your rights.

How to exercise your rights

Contact us at legal@admissionfocus.com. We may need to verify your identity. We respond to verified rights requests within 30 days, with possible extension where permitted by law. If we can't fulfill a request (for example, where we're required by law to keep certain records), we'll explain why.

You may also designate an authorized agent to submit a request on your behalf, subject to reasonable identity verification.

15. Do Not Sell or Share

We do not sell or share your personal information for advertising or marketing-tracking purposes.

If you have opted in to be contacted by educational institutions, your contact and profile information is shared with those institutions under that consent. You can withdraw at any time by:

Toggling off the partner opt-in in your account settings
Emailing us at legal@admissionfocus.com
Clicking "unsubscribe" in any marketing email we send

We honor browser-based opt-out signals such as Global Privacy Control (GPC) where applicable.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The current version is always indicated by the "Last Updated" date at the top.

If the changes are significant, we'll give you prior notice (such as by email or a notice on the site). Continued use of the Service after changes take effect means you accept the updated policy.

17. Contact Us

If you have questions about this Privacy Policy, you can reach us at: